Medical Learning App for Doctors.

Chronic constipation is a significant public health issue, affecting patient quality of life. A novel therapeutic agent entered the Indian market, prompting the need for impactful engagement with prescribing physicians nationwide. To address this, a four-part webinar series was conceptualized; each session anchored by a leading gastroenterology expert to drive awareness, education, and adoption.

KOL Selection

The chosen Key Opinion Leader (KOL) was a distinguished gastroenterologist characterized by:

• Academic Credibility: Contributor to national and international guidelines for chronic constipation, IBS, and motility disorders.
• Research Prowess: Co-author of a 2025 multicenter Indian study showcasing the new therapy’s efficacy and safety.
• Scientific Influence: Recipient of over 60 indexed publications and 40+ speaking credentials at global medical conferences.
• Clinical Expertise: 15+ years specializing in functional gastrointestinal disorders and motility.

Campaign Objectives

• Educate & Engage: Present clinical rationale, trial data, and practical applications to consulting physicians.
• Maximize Reach: Target specialists and general practitioners across metro, tier-1, and tier-2 cities nationwide.
• Drive Adoption: Establish the therapy as an evidence-backed choice for chronic constipation management.

Execution Strategy

• Specialty & Geographic Targeting: Leveraged internal networks to identify relevant prescribing physicians and extend invitations across diverse regions.
• Customized Messaging: Crafted invites stressing evidence-based content, practical use cases, and the KOL’s authority.
• Omnichannel Promotion: Utilized mobile app, web, email, SMS, and WhatsApp campaigns to drive webinar awareness.

Webinar Mechanics:

Hosted four sessions featuring:

• Custom invitations and registration forms.
• Dual registration links for streamlined user access.
• Recorded sessions with on-demand availability.
• Up to 15-slide tailored presentation decks.
• Live 45-minute lecture with 15-minute interactive Q&A.

Results

• Registrations: Averaged 650+ per session.
• Live Attendance: Approximately 420 per webinar exceeding the target of 400.
• Replay Engagement: Over 1,000 on-demand views in total.
• Knowledge Uptake: 60% increase in physicians’ self-reported confidence to prescribe the therapy.
• Perception Shift: Elevated positioning of the therapy as a well-researched, innovative intervention for chronic constipation.

Key Success Drivers

• Credible Expertise: The KOL’s authority and guideline affiliation fostered peer trust.
• Multi-Platform Outreach: Wide-reaching and synchronized promotional strategy ensured strong turnout.
• Relevant Content: A blend of trial data and real-world cases resonated well with Indian prescribing practices.