Medical Learning App for Doctors.

A campaign was launched via Instagram to raise awareness and engagement around a portfolio of aesthetic treatments, including injectable aesthetics and body contouring. The treatments addressed common concerns such as ageing, volume loss, skin laxity, and hydration. The campaign strategy focused on crafting visually compelling content, executing a strong hashtag and posting strategy, and exceeding performance benchmarks.

Objectives

• Enhance brand awareness and recall for the aesthetic treatments.
• Drive engagement with Instagram users through compelling content.
• Achieve a click-through rate (CTR) of at least 2% across all content formats.

Strategy & Execution

• Content Calendar Development Designed a detailed schedule including banners, GIFs, videos, and interactive polls.
• Hashtag Optimization Implemented a targeted hashtag strategy to expand content visibility and reach.
• Creative Development Developed eye-catching designs and multimedia assets aligned with campaign themes.
• Posting Cadence Deployed three content pieces per week, following a pre-defined timeline to maintain consistency and engagement rhythm.

Results

The campaign vastly exceeded expectations with a 6.07% CTR, well above the 2% target.

Despite the modest follower count, engagement levels were significant, reflecting strong content resonance and user interest.

Key Insights

• A thoughtfully structured approach combining multimedia content with consistent scheduling and hashtag strategy can deliver exceptional engagement even within a smaller audience base.
• The high engagement-to-follower ratio suggests the content was highly relevant and compelling to the target audience.